The results from ABC/ABCi’s second annual online survey of print publisher members present a picture of how publishers are adapting to the burgeoning mobile marketplace.
Although mobile has increasing prevalence at most ABC-member publications, most publishers believe that print is still important to their brands.
External link: Audit Bureau of Circulations (ABC)
Ad network BBN and global media auditor BPA Worldwide have announced a strategic relationship to develop standardized reporting metrics and demographic profiles for BBN’s b2b online audience.
Through the agreement, BBN and BPA will document the quality and quantity of the b2b online audience in aggregate, by vertical market and by specific web site.
External link: BPA Worldwide
The digital revolution is well under way and changing the legal landscape every day at lightning speed. Keeping up is becoming a nearly impossible task.
This year's ANA Advertising Law and Public Policy Conference, now in its seventh year, enters the battlefield by putting together a stellar faculty, including leading regulators, top practitioners, and serious critics, capped off by a session that puts it all together led by a leading law professor.
External link: Association of National Advertisers (ANA)
As experienced marketing professionals, product managers, and agency professionals and consultants, we all know that when the economy worsens, sales decline. Rightly or wrongly, the company’s marketing budget is one of the first areas often cut. And when marketing underperforms, the company’s marketing staff is cut as well.
The question is: are you ready to compete in today’s tough new career environment for business marketing professionals?
External link: The Business Marketing Institute (BMI)
The U.S. newspaper industry is transitioning and expanding its channels of distribution. To summarize, a need for more transparency in circulation channels led to the verified circulation category.
Inclusion of targeted publications published by ABC-member newspapers to reflect their total media footprint inspired the implementation of branded editions. And the new rules regarding digital editions reflect the market’s shift toward digital devices as delivery channels.
External link: Audit Bureau of Circulations