Buy Safe Media
Friday, January 28th by Ekaterina

The results from ABC/ABCi’s second annual online survey of print publisher members present a picture of how publishers are adapting to the burgeoning mobile marketplace.

Although mobile has increasing prevalence at most ABC-member publications, most publishers believe that print is still important to their brands.

External link: Audit Bureau of Circulations (ABC)

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Friday, January 21st by Ekaterina

Ad network BBN and global media auditor BPA Worldwide have announced a strategic relationship to develop standardized reporting metrics and demographic profiles for BBN’s b2b online audience.

Through the agreement, BBN and BPA will document the quality and quantity of the b2b online audience in aggregate, by vertical market and by specific web site.

External link: BPA Worldwide

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Friday, January 14th by Ekaterina

The digital revolution is well under way and changing the legal landscape every day at lightning speed. Keeping up is becoming a nearly impossible task.

This year's ANA Advertising Law and Public Policy Conference, now in its seventh year, enters the battlefield by putting together a stellar faculty, including leading regulators, top practitioners, and serious critics, capped off by a session that puts it all together led by a leading law professor.

External link: Association of National Advertisers (ANA)

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Friday, January 7th by Ekaterina

As experienced marketing professionals, product managers, and agency professionals and consultants, we all know that when the economy worsens, sales decline. Rightly or wrongly, the company’s marketing budget is one of the first areas often cut. And when marketing underperforms, the company’s marketing staff is cut as well.

The question is: are you ready to compete in today’s tough new career environment for business marketing professionals?

External link: The Business Marketing Institute (BMI)

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Friday, December 24th by Ekaterina

The U.S. newspaper industry is transitioning and expanding its channels of distribution. To summarize, a need for more transparency in circulation channels led to the verified circulation category.

Inclusion of targeted publications published by ABC-member newspapers to reflect their total media footprint inspired the implementation of branded editions. And the new rules regarding digital editions reflect the market’s shift toward digital devices as delivery channels.

External link: Audit Bureau of Circulations

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Thursday, December 16th by Ekaterina
As promised, a draw for an Apple iPad for all respondents was conducted on December 10th. We are happy to announce that the winner is Ms. Pam Jandura from Leica Microsystems Inc.! The BuySafeMedia marketing survey was sponsored by a coalition of North America's leading Marketing industry associations to evaluate the marketing profession's view of risk and media buying.
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