Buy Safe Media
Thursday, December 16th by Ekaterina

As promised, a draw for an Apple iPad for all respondents was conducted on December 10th.

We are happy to announce that the winner is Ms. Pam Jandura from Leica Microsystems Inc.!

The BuySafeMedia marketing survey was sponsored by a coalition of North America's leading Marketing industry associations to evaluate the marketing profession's view of risk and media buying.

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Friday, December 3rd by Ekaterina
Petroleum Africa Magazine, published out of Africa since 2003, has applied for membership with BPA Worldwide. With offices in Cairo, Egypt; Accra, Ghana; Nairobi, Kenya; and Lagos, Nigeria, it is the first publication covering the energy sector in Africa to apply for BPA circulation and website traffic audit.

External link: BPA Worldwide

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Friday, November 26th by Ekaterina

Dave Beals, author of the ANA’s recently published “Agency Compensation: An ANA Guidebook” will briefly cover the guidelines and best practices for establishing an effective agency compensation plan in today’s rapidly changing marketing and media landscape.

He will touch on the primary methods of compensation today, including newer methods like “Value Based” and “Sales Commission”, highlighting the key considerations and pros and cons. Time will be set aside for David to answer your questions about agency compensation practices.

External link: Association of National Advertisers (ANA)

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Monday, November 22nd by Ekaterina

The Audit Bureau of Circulations’ interactive unit, ABCi, announced it is teaming with Toronto-based Spreed Inc. to provide independently audited mobile usage data generated from smart phones, e-readers, and mobile browsers.

The announcement follows ABCi’s recent review of Spreed’s mobile application platform, confirming it meets the necessary prerequisites as part of the ABCi audit process.

External link: Audit Bureau of Circulations (ABC)

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Monday, November 15th by Ekaterina

BPA Worlwide said its 2011 fiscal first quarter, ended Sept. 30, saw increases in applications and revenue compared with the same period last year.

Nonetheless, BPA's fiscal 2010 year-end count of global print members totaled 1,967, a decline of 14.6% compared with fiscal 2009. In the same period, however, new websites signing up for the BPA interactive audit tool increased 15% to a total of more than 500. BPA also said eight brands have released Integrated Brand Reach reports, and it expects another 12 brands to release such reports in the coming months.

External link: BtoB Online

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Friday, November 5th by Ekaterina

We are inviting marketing decision makers to take this survey to discover how their companies’ media buying practices compare to industry best practices.

This survey is sponsored by BuySafeMedia, a coalition of North America’s leading marketing industry associations. We will share the results of this survey so participants will be able to compare their responses to those of their peers.

In appreciation of participation, survey respondents will have a chance to win an Apple iPad. The draw for the Apple iPad will be on Friday, December 10th.

Click here to access the survey.

External link: Five-Minute Executive Survey

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