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Friday, October 29th by Ekaterina

Global exhibition association UFI has compiled a 2009 Euro Fair Statistics (EFS) report, containing audited statistics of 2,092 exhibitions from 20 European countries.

The report offers statistics collected by 12 auditing bodies, and includes exhibitions covering over 20 million sqm of registered rented space.

External link: Global exhibition association UFI

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Friday, October 22nd by Ekaterina

In September, the 4A's Board of Directors adopted a new 4A's Position Paper, "Agency Compensation: 4A’s Agency Compensation Transformation Doctrine—Strategic Pillars".

The 4A’s position paper “Agency Compensation: 4A’s Agency Compensation Transformation Doctrine—Strategic Pillars” advises that it is time to transform the marketing services industry’s approach to agency compensation.

The Position Paper notes that client demands for agency services have never been greater, however the compensation amounts that clients expect to pay agencies is under relentless scrutiny.

External link: American Association of Advertising Agencies

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Thursday, October 14th by Ekaterina
An educational video from one of TSEA’s members, Ed Jones at Constellation Communications Corporation, on how to plan and produce return on investment in trade show marketing during an economic downturn.

External link: Trade Show Exhibitors Association

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Thursday, October 7th by Mark

Highlights of the actions taken by the Newspaper Committee of the Audit Bureau of Circulations’ (ABC) board of directors at an interim meeting held Sept. 16th, 2010.

  • Action Deferred on Print/Digital Hybrid and Bundled Subscriptions
  • Final Approval for Digital Edition Verified Circulation Requirements
  • Rule Governing Separate Editions, Including Branded and Digital Replica and Non-Replica Editions, Also Approved
Read more at: Audit Bureau of Circulations (ABC)

External link: http://www.accessabc.com/press/ma0910.htm

Tags: ABC
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Thursday, September 30th by Mark
Product development guru Gerry Katz will host a free webinar on how the new product development funnel has evolved over the past thirty years and why it’s time to propose a new one.

External link: Rethinking the Product Development Funnel

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Tuesday, September 21st by Ekaterina

The conference will be held on October 13-16, at the Rosen Shingle Creek resort in Orlando, Florida.

Celebrating ANA’s 100th anniversary, this conference will bring the industry’s leading marketers together for a discussion about breakthrough growth powered by brand mastery that drives exponential sales, profitability, and share-of-market results.

The conference also offers an opportunity to learn and engage with the leaders of the marketing community who have built brands, leveraged the expanding array of media, made marketing more accountable and improved the quality of their marketing organizations.

External link: Association of National Advertisers

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