Friday, July 23rd by Ekaterina
The Audit Bureau of Circulations’ interactive unit, ABCi, announced it is working with Handmark®, the industry’s leading mobile solutions partner for publishers and media brands, to provide detailed, audited mobile usage statistics for publishers and advertisers. The announcement follows ABCi’s recent review of Handmark’s mobile application platform, confirming it meets the necessary prerequisites as part of the ABCi audit process.
Friday, July 16th by Ekaterina
Global advertising spending in measured media is expected to increase 3.5 percent in 2010 to $451 billion, revised up from a projected 1 percent growth six months ago in the most recent 70-nation forecast report from GroupM.
Monday, June 28th by Ekaterina
While marketers say measurement and accountability are critical to measuring the success of their sponsorship and event marketing programs, 65% of marketers are not taking the necessary steps to measure these activities, according to a study by the Association of National Advertisers.
Tuesday, June 22nd by Ekaterina
With use of mobile media growing dramatically, the Audit Bureau of Circulations’ interactive unit, ABCi, just announced it is teaming with Verve Wireless to audit newspapers’ mobile content delivered via the Verve publishing platform.
As a result, ABCi is now able to provide newspaper publishers and advertisers with independently verified mobile usage data generated from apps, e-readers, and mobile browsers.
Friday, June 11th by Ekaterina
Join BPA’s Rich Murphy as he reviews new and amended audit rules approved at the May BPA Board of Directors meeting and other BPA initiatives.
Like all BPA webinars, this will be a great opportunity for you and your staff to ask real-time questions about issues that will affect you and your company.
Friday, June 4th by Ekaterina
TSEA Exhibitors’ Choice Awards will once again recognize the best in the exhibition industry.
The Awards identify companies and individuals who have made outstanding contributions to exhibitors’ success in the face-to-face events industry.
TSEA is asking exhibitors to submit nominations for their preferred TSEA suppliers and shows in any or all categories. (Nominations due by June 11th)
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