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Friday, April 29th by Ekaterina

The Chief Marketing Officer (CMO) Council has announced a major new thought leadership initiative to examine the extent and effects of a demanding new world of subscriber complexity and choice in today's communications services market.

The new global program will profile and benchmark where and how companies are experiencing and addressing diverse needs, preferences, and behavior patterns across a multiplicity of device types, plans, and pricing options in the complex market for telecommunications, wireless, and digital media services.

External link: The Chief Marketing Officer (CMO) Council

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