Wednesday, July 27th by EkaterinaThe American Advertising Federation (AAF) has become the most recent Supporter of BuySafeMedia, an industry-wide initiative to heighten the awareness of utilizing independently audited media. The AAF, the oldest national advertising trade association, represents 40,000 professionals in the U.S. advertising industry. The AAF protects and promotes the well-being of advertising through a nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. "Advertising works best, for marketers and consumers, when the right information gets to the right people,” explained Clark Rector, AAF’s Executive Vice President-Government Affairs. “BuySafeMedia is an invaluable tool for advertisers and media buyers to assure that the metrics of their media buy matches the metrics of their expectations. The AAF is pleased to be a supporter of BuySafeMedia and its important work on behalf of the advertising industry."