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Wednesday, July 16th by Mark

In this blog, Dawn Anfuso gathers valuable resources such as books, newsletters and training programs to share media buying tips with new media planners.

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Wednesday, July 16th by Mark

This entry talks about economic downturns and what they mean for marketers. Anna Farmery, Speaker and Social Media Coach, believes that recessions cause us to think about how engagement occurs rather than how to buy it.

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Tuesday, July 22nd by Mark
Big brands attend the ANA Marketing Accountability Conference to discuss programs and strategies for improving accountability in advertising. Read to learn what other companies did to build the relationship between marketing and finance over the past year.
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Monday, July 28th by Mark
Good news for the newspaper industry! According to Mediamark Research and Intelligence, total readership—including online visitors—is increasing. Learn more about why the newspaper medium is still a solid investment for marketers.
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Wednesday, August 6th by Mark
Darren Herman wrote a blog about how data is necessary if you want to be successful in reaching your target audience. Also, be sure to read his former post to get a better background of the issue.
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Tuesday, August 12th by Mark
Irin Carmon’s article discusses consumer magazine circulation and how it’s dropped in the first half of 2008. Using a third-party circulation audit, we have accurate metrics, allowing marketers to plan for the rest of the year.
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Thursday, August 14th by Mark
Al-Jazirah, a Saudi daily newspaper, just became the first Middle Eastern publication to be audited. The decision was described as "a significant step in [Al-Jazirah’s] history." Read more about the publication and why it chose media auditing.
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Tuesday, September 16th by Mark
Bob Liodice, from the Association of National Advertisers, talks to marketers about advertising ROI and why campaigns often fail. He suggests that an “accountability culture” is what it takes to improve marketing effectiveness. Read his article to learn more about how accountability improves ROI measurement.
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Friday, September 19th by Mark
According to the Newspaper Audience Databank 2007/08 Readership Study, Canadians are continuing to read their dailies. Read this Media in Canada article to learn more about which publications are still going strong and in what regions.
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Friday, October 10th by Mark
In light of recent economic changes, we are seeing a shift in business priorities. People in all positions are looking for certainty or some sort of reassurance that the money they’re putting out will actually return to them.
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