Buy Safe Media
Posts by Amanda
Wednesday, June 11th by Amanda
Your organization has to undergo a financial audit. Your products probably have to undergo performance audits and certifications before you can offer them to the public. So why don't publishers and event managers have to follow suit?
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Monday, June 16th by Amanda
Richard Willingham, BPA director and president of the marketing agency motum b2b, has a series of three articles on the importance of professional accountability and the use of audited media. He looks at due diligence, media buying decisions, applying best practices and avoiding media lemons.
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Sunday, June 15th by Amanda
Monitoring is one issue. Measurement is another. Smart companies do both. There are two flavours of measurement: the first provides a reporting function, the second provides instigation for the taking of action. Be sure to understand what you’re looking for.
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Sunday, June 15th by Amanda
The quest for ad dollars is a grueling, inefficient exercise until interactive solutions connect advertisers with their individual target consumers. It is possible, but there is no quick or easy fix.
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Sunday, June 15th by Amanda
An article in Circulation Magazine indicates that media buyers are getting the info they need for print media buying decisions, and that there is a tremendous need for similar standardized, third party verification for online numbers. Valeria ‘The Conversation Agent’ Maltoni goes further by bringing together the concerns of adding online readership numbers to the print numbers.
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Sunday, June 15th by Amanda
Understanding what is important for audited print media is one thing, but we are seeing increasing attempts at trying to establish some cohesive means of doing the same thing for online media. It’s a daunting task but several people are already starting to talk about this. Lewis Green lays down some good measurement basics on his blog at bizsolutionsplus.
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Wednesday, June 18th by Amanda
FOLIO magazine didn’t just notice the Buy Safe Media campaign, they wrote an article about it. Writer Bill Mickey commends BPA and fellow supporters’ efforts. In his interview with Glenn Hansen, BPA CEO, and Peter Black, BPA senior vice president of business development, Mickey delves into the Buy Safe Media movement to uncover the value of audited media for the business-to-business marketing industry. The message is spreading. Read the story for yourself and see how we're continuing to 'turn up the heat on unaudited media.'
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Monday, June 23rd by Amanda
Recently, a fellow blogger challenged people to name their most treasured analytics report. Kami Huyse, from Communications Overtones, states in this blog entry why the content report is the best in her books.
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Monday, June 23rd by Amanda

Do you perceive the future of traditional media, particularly newspapers, as a threat or opportunity? And how can threats be turned into opportunities? Pradeep Guha, CEO, Zee Entertainment Enterprises Ltd, spoke at the CEO Conclave of the Indian Newspaper Congress on May 16, 2008, in New Delhi on the subject and says that while traditional media are not likely to become extinct, the real threat lies in their losing their position of dominance.

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Tuesday, June 24th by Amanda

Jeff Bernoff from the blog Groundswell loves data. But he claims data isn't the whole story and that said, if you start and end with data alone, you will go wrong. In this entry, Jeff speaks about how we must provide analysis—alongside, driving or surrounding the data we present--which helps creates the basis for intelligent decision-making.

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