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Posts by Jen
Monday, July 7th by Jen
ANA finds metrics, accountability work in progress, discusses the findings of a survey that was just released by the Association of National Advertising (ANA) and Marketing Management Analytics (MMA). After interviewing 128 senior-level marketers, the survey shows that marketers are under pressure from top management to make marketing operations more accountable.
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Friday, August 8th by Jen
In this entry, Post 911 offers b2b marketers some great advice about how to stay accountable in spending and how to demonstrate your professional worth.
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Friday, August 22nd by Jen

According to Anne Cassidy of Brand Republic, media buyers and publishers are disputing after the majority of magazine companies failed to provide audited month-by-month circulation figures. It seems that advertisers in the UK are starting to demand circulation data.

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Friday, August 22nd by Jen

Ying Zhao published an academic paper about Chinese media. He talks about how Chinese media changed once circulation audits came to the country, restoring advertiser faith in print media.

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Friday, August 22nd by Jen

Steve Barrett of MediaWeek talks about the importance of getting audits to prove reach. Even when the numbers are down, he maintains that itís still valuable to have circulation data.

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Tuesday, September 2nd by Jen
If you already buy audited media, youíll probably agree that itís the best choice for measurement, accountability and assurance reasons. You feel good about investing your money in a media outlet with an identifiable, verifiable audience for your companyís messaging. But are there times when itís acceptable to buy from unaudited publications?
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Thursday, October 2nd by Jen
Planning an effective media strategy is a fundamental part of giving your campaign the best chance of success. Without deliberate planning, you risk a lot of wasted time, effort and money...
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