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Posts by Ekaterina
Thursday, December 17th by Ekaterina
Nielsen partnership enables new TV ROI measurement service
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Thursday, December 31st by Ekaterina
Will these trends affect the future of media auditing?
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Friday, January 8th by Ekaterina
CLB Media is the latest publisher to utilize the tool.
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Friday, January 22nd by Ekaterina
The devil is in the data
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Friday, January 29th by Ekaterina
Nielsen details new online ratings system
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Friday, February 5th by Ekaterina
Marketers optimistic despite continuing budget restraints
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Friday, February 12th by Ekaterina
Qualifying an iPhone App as Paid Circulation on ABC Reports
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Friday, February 19th by Ekaterina
The State of Brand Auditing: Are multimedia brand audits comprehensive enough?
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Tuesday, March 2nd by Ekaterina
Analytic Vs. Audited Data: Yes, There IS A Difference
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Friday, March 5th by Ekaterina
A news article illustrating the lack of transparency in the trade show industry.
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