Posts by Ekaterina
Thursday, December 17th by EkaterinaNielsen partnership enables new TV ROI measurement service
Thursday, December 31st by EkaterinaWill these trends affect the future of media auditing?
Friday, January 8th by EkaterinaCLB Media is the latest publisher to utilize the tool.
Friday, January 29th by EkaterinaNielsen details new online ratings system
Friday, February 5th by EkaterinaMarketers optimistic despite continuing budget restraints
Friday, February 12th by EkaterinaQualifying an iPhone App as Paid Circulation on ABC Reports
Friday, February 19th by EkaterinaThe State of Brand Auditing: Are multimedia brand audits comprehensive enough?
Tuesday, March 2nd by EkaterinaAnalytic Vs. Audited Data: Yes, There IS A Difference
Friday, March 5th by EkaterinaA news article illustrating the lack of transparency in the trade show industry.
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