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Posts by Ekaterina
Monday, November 22nd by Ekaterina

The Audit Bureau of Circulations’ interactive unit, ABCi, announced it is teaming with Toronto-based Spreed Inc. to provide independently audited mobile usage data generated from smart phones, e-readers, and mobile browsers.

The announcement follows ABCi’s recent review of Spreed’s mobile application platform, confirming it meets the necessary prerequisites as part of the ABCi audit process.

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Friday, November 26th by Ekaterina

Dave Beals, author of the ANA’s recently published “Agency Compensation: An ANA Guidebook” will briefly cover the guidelines and best practices for establishing an effective agency compensation plan in today’s rapidly changing marketing and media landscape.

He will touch on the primary methods of compensation today, including newer methods like “Value Based” and “Sales Commission”, highlighting the key considerations and pros and cons. Time will be set aside for David to answer your questions about agency compensation practices.

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Friday, December 3rd by Ekaterina
Petroleum Africa Magazine, published out of Africa since 2003, has applied for membership with BPA Worldwide. With offices in Cairo, Egypt; Accra, Ghana; Nairobi, Kenya; and Lagos, Nigeria, it is the first publication covering the energy sector in Africa to apply for BPA circulation and website traffic audit.
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Thursday, December 16th by Ekaterina
As promised, a draw for an Apple iPad for all respondents was conducted on December 10th. We are happy to announce that the winner is Ms. Pam Jandura from Leica Microsystems Inc.! The BuySafeMedia marketing survey was sponsored by a coalition of North America's leading Marketing industry associations to evaluate the marketing profession's view of risk and media buying.
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Thursday, December 16th by Ekaterina

As promised, a draw for an Apple iPad for all respondents was conducted on December 10th.

We are happy to announce that the winner is Ms. Pam Jandura from Leica Microsystems Inc.!

The BuySafeMedia marketing survey was sponsored by a coalition of North America's leading Marketing industry associations to evaluate the marketing profession's view of risk and media buying.

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Friday, December 24th by Ekaterina

The U.S. newspaper industry is transitioning and expanding its channels of distribution. To summarize, a need for more transparency in circulation channels led to the verified circulation category.

Inclusion of targeted publications published by ABC-member newspapers to reflect their total media footprint inspired the implementation of branded editions. And the new rules regarding digital editions reflect the market’s shift toward digital devices as delivery channels.

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Friday, January 7th by Ekaterina

As experienced marketing professionals, product managers, and agency professionals and consultants, we all know that when the economy worsens, sales decline. Rightly or wrongly, the company’s marketing budget is one of the first areas often cut. And when marketing underperforms, the company’s marketing staff is cut as well.

The question is: are you ready to compete in today’s tough new career environment for business marketing professionals?

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Friday, January 14th by Ekaterina

The digital revolution is well under way and changing the legal landscape every day at lightning speed. Keeping up is becoming a nearly impossible task.

This year's ANA Advertising Law and Public Policy Conference, now in its seventh year, enters the battlefield by putting together a stellar faculty, including leading regulators, top practitioners, and serious critics, capped off by a session that puts it all together led by a leading law professor.

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Friday, January 21st by Ekaterina

Ad network BBN and global media auditor BPA Worldwide have announced a strategic relationship to develop standardized reporting metrics and demographic profiles for BBN’s b2b online audience.

Through the agreement, BBN and BPA will document the quality and quantity of the b2b online audience in aggregate, by vertical market and by specific web site.

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Friday, January 28th by Ekaterina

The results from ABC/ABCi’s second annual online survey of print publisher members present a picture of how publishers are adapting to the burgeoning mobile marketplace.

Although mobile has increasing prevalence at most ABC-member publications, most publishers believe that print is still important to their brands.

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