Today’s increasingly complex, distributed and digitally driven marketing ecosystem is challenging global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions.
A new strategic brief by the Chief Marketing Officer (CMO) Council identifies the top 10 ways marketers can add value across the marketing ecosystem by embracing real-time, adaptive marketing models and practices.
The course will focus on finding keys to unlock growth: with a special focus on the B-to-B markets of this decade.
It will give an overview of new strategies and tools illustrated through new working cases: new approaches – tuned for today to help marketers lead in building top line, bottom line, cash flow, asset value, and more.
Often exhibit managers and event coordinators are faced with too many choices. The task of selecting the right show or event the first time involves focusing on the key criteria, creating a unique “show evaluation grid” and applying the grid to the selection and evaluation of the opportunities that are available.
This webinar will ensure you make the right choice each time.
“Unleash”, BMA’s 2011 annual international conference, will be taking place on June 1-3 in downtown Chicago.
In all, “Unleash” will feature keynoters, panel moderators and panelists from as many as 50 companies in a wide range of b-to-b verticals.
Early-bird rate starts March 1, ending April 30.Learn more: http://www.bma-unleash.com/