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Posts by Ekaterina
Tuesday, February 8th by Ekaterina
Date: February 15, 2011 Location: Publicis West / Seattle In this 1-day workshop, account managers will learn the skills they need to become sharp account managers.
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Friday, February 11th by Ekaterina
Webinar by the Business Marketing Association (BMA): Retuning Your Value Proposition for the Economy
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Friday, February 18th by Ekaterina

Today’s increasingly complex, distributed and digitally driven marketing ecosystem is challenging global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions.

A new strategic brief by the Chief Marketing Officer (CMO) Council identifies the top 10 ways marketers can add value across the marketing ecosystem by embracing real-time, adaptive marketing models and practices.

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Friday, February 25th by Ekaterina

The course will focus on finding keys to unlock growth: with a special focus on the B-to-B markets of this decade.

It will give an overview of new strategies and tools illustrated through new working cases: new approaches – tuned for today to help marketers lead in building top line, bottom line, cash flow, asset value, and more.

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Friday, March 4th by Ekaterina

Often exhibit managers and event coordinators are faced with too many choices. The task of selecting the right show or event the first time involves focusing on the key criteria, creating a unique “show evaluation grid” and applying the grid to the selection and evaluation of the opportunities that are available.

This webinar will ensure you make the right choice each time.

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Friday, March 11th by Ekaterina
This webinar will cover how to boost efficiencies and get more from marketing investments without sacrificing the quality of the creative, as well as some of the latest approaches to delivering more for less, including how to use agencies better for productions, how to create successful prefer red vendor partnerships and sustain them, and how to regain control of media assets.
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Friday, March 18th by Ekaterina

“Unleash”, BMA’s 2011 annual international conference, will be taking place on June 1-3 in downtown Chicago.

In all, “Unleash” will feature keynoters, panel moderators and panelists from as many as 50 companies in a wide range of b-to-b verticals.

Early-bird rate starts March 1, ending April 30.

Learn more: http://www.bma-unleash.com/
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Friday, April 29th by Ekaterina
The Chief Marketing Officer (CMO) Council has announced a major new thought leadership initiative to examine the extent and effects of a demanding new world of subscriber complexity and choice in today's communications services market.
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Friday, May 13th by Ekaterina
As social media continues to gain in popularity, it's clear the industry needs standardized metrics.
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Friday, May 20th by Ekaterina
Digital continues to see growth in the digital space
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