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Posts tagged accountability
Wednesday, June 11th by Amanda
Your organization has to undergo a financial audit. Your products probably have to undergo performance audits and certifications before you can offer them to the public. So why don't publishers and event managers have to follow suit?
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Tuesday, June 17th by Ted Bahr
Some of the findings in the 2008 Marketing Outlook report from the Chief Marketing Officer (CMO) Council are startling. When asked how they tracked and measured return on marketing spend, nearly 20 percent of marketers said they did nothing, and 34 percent said they were only just now planning to introduce a formal ROI tracking system.
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Monday, July 7th by Jen
ANA finds metrics, accountability work in progress, discusses the findings of a survey that was just released by the Association of National Advertising (ANA) and Marketing Management Analytics (MMA). After interviewing 128 senior-level marketers, the survey shows that marketers are under pressure from top management to make marketing operations more accountable.
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Friday, August 8th by Jen
In this entry, Post 911 offers b2b marketers some great advice about how to stay accountable in spending and how to demonstrate your professional worth.
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Tuesday, September 2nd by Jen
If you already buy audited media, you’ll probably agree that it’s the best choice for measurement, accountability and assurance reasons. You feel good about investing your money in a media outlet with an identifiable, verifiable audience for your company’s messaging. But are there times when it’s acceptable to buy from unaudited publications?
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Tuesday, September 16th by Mark
Bob Liodice, from the Association of National Advertisers, talks to marketers about advertising ROI and why campaigns often fail. He suggests that an “accountability culture” is what it takes to improve marketing effectiveness. Read his article to learn more about how accountability improves ROI measurement.
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Thursday, October 2nd by Jen
Planning an effective media strategy is a fundamental part of giving your campaign the best chance of success. Without deliberate planning, you risk a lot of wasted time, effort and money...
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Accountability is what this blog is all about. But what does that really mean for publishers of magazines and the companies that advertise in them?
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Monday, January 19th by Stephanie
The AdAge article, Producing Accountability in Hard Times by Michael Fassnacht, exec VP-chief customer intelligence officer of DraftFCB, is a great look at the importance of metrics and the identification of marketing ROI during an economic downturn. We recommend it.
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Tuesday, March 10th by Mark

Joe Mandese reports in the MediaPost article, Ad Gurus Find The 'Real Value' Of Online Advertising Remains Elusive, that a panel of experts at the American Association of Advertising Agencies media conference agreed that confusion remains surrounding online metrics and data, making it difficult to create actionable insights for planning and evaluating online advertising buys.

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