Buy Safe Media
Posts tagged digital media
Sunday, June 15th by Amanda
The quest for ad dollars is a grueling, inefficient exercise until interactive solutions connect advertisers with their individual target consumers. It is possible, but there is no quick or easy fix.
Share it:
Sunday, June 15th by Amanda
An article in Circulation Magazine indicates that media buyers are getting the info they need for print media buying decisions, and that there is a tremendous need for similar standardized, third party verification for online numbers. Valeria ‘The Conversation Agent’ Maltoni goes further by bringing together the concerns of adding online readership numbers to the print numbers.
Share it:
Wednesday, August 13th by Mike
At American Business Media, we recognized a tremendous industry change back in the late 1990s: a shift away from ‘traditional’ trade press. To reflect the transition, we developed a five-year strategic plan which included a name change from American Business Press (which it had been since 1906) to American Business Media in order to reflect the multiplicity of business information delivery platforms. These platforms were in print, but also included online and face-to-face. Of late, our Association is looking at business models which are less dependent upon advertising revenues.
Share it:
Monday, January 19th by Stephanie
Conversation Agent ponders the topic of Advertising, PR and Saving Newspapers saying, "Circulation does not matter to advertising alone, it matters for PR purposes as well. Would you bother pitching a publication, especially a trade publication, for a new product launch if it had weak circulation? It could be an excellent publication, but if the numbers are not there, I suppose you wouldn't. Scale is still important in new media. When I asked if you need trade media for a new product launch we had a pretty animated discussion. I was focusing on the news value to customers and prospects and their ability to get the information. Of course, there is value in third party reporting of the news. Is that the only role of newspapers?" Take a read and join the debate.
Share it:
Thursday, April 9th by Buy Safe Media Supporter News
With the constraints of the economic downturn, more and more media buyers are turning to the digital realm. American Business Media forecasts that the recession could force print advertising revenue in the b-to-b space down 19 to 22% in 2009, while digital could grow 9 to 11%. This trend is despite the fact that, according to a recent study by media consultancy McPheters & Company, 63% of banner ads are not seen, only 37% of Internet ads registered with viewers and those viewers stopped on slightly less than a third.
Share it:
<< < 1 > >>
Now viewing results 1 to 5 of 5