Two separate blog posts from publishing experts last week argue that "Magazines should be in the business of customers who count and not counting customers" and that "Like chastity, auditing is/and should be a choice."
Business-to-business media companies are looking at the current economy as a deadly serious issue. Indeed, the economy and advertising revenues are in a state of flux. But the real issue, as American Business Media sees it, is the transition of the business. Companies today are faced with three major pain points...
Bob Felsenthal, publisher of Media Business, says he ‘is enamored with the campaign’ in this April 3 column. He goes on to point out that, ‘It's no secret there many ways to underdeliver ad expectations— and provide inaccurate or out-of-date numbers—when a publication is unaudited.’