Buy Safe Media
Posts tagged advertising
Monday, June 16th by Amanda
Richard Willingham, BPA director and president of the marketing agency motum b2b, has a series of three articles on the importance of professional accountability and the use of audited media. He looks at due diligence, media buying decisions, applying best practices and avoiding media lemons.
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Wednesday, June 25th by Lynette
Yesterday, search engine giant Google launched its new Ad Planner service, a free tool that uses automated web servers to track the way people surf the Internet. Ad Planner is intended to guide advertisers to appropriate websites based on user demographics.
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Wednesday, August 20th by Mike

Business-to-business media companies are looking at the current economy as a deadly serious issue. Indeed, the economy and advertising revenues are in a state of flux. But the real issue, as American Business Media sees it, is the transition of the business. Companies today are faced with three major pain points...

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Friday, October 10th by Mark
In light of recent economic changes, we are seeing a shift in business priorities. People in all positions are looking for certainty or some sort of reassurance that the money they’re putting out will actually return to them.
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Friday, March 20th by Stephanie
European communications group Mach Media has reminded its blog followers to buy only from audited media outlets in the March 18th post Buy from audited media by Taunya Renson-Martin. The post also had this to say about the Buy Safe Media program.
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Monday, April 13th by Mark

Bob Felsenthal, publisher of Media Business, says he ‘is enamored with the campaign’ in this April 3 column. He goes on to point out that, ‘It's no secret there many ways to underdeliver ad expectations— and provide inaccurate or out-of-date numbers—when a publication is unaudited.’

Thanks, Bob!

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