Posts tagged best practices
Monday, June 16th by Amanda
Richard Willingham, BPA director and president of the marketing agency motum b2b, has a series of three articles on the importance of professional accountability and the use of audited media. He looks at due diligence, media buying decisions, applying best practices and avoiding media lemons.
Wednesday, June 18th by Amanda
FOLIO magazine didn’t just notice the Buy Safe Media campaign, they wrote an article about it. Writer Bill Mickey commends BPA and fellow supporters’ efforts. In his interview with Glenn Hansen, BPA CEO, and Peter Black, BPA senior vice president of business development, Mickey delves into the Buy Safe Media movement to uncover the value of audited media for the business-to-business marketing industry. The message is spreading. Read the story for yourself and see how we're continuing to 'turn up the heat on unaudited media.'
Wednesday, August 13th by Mike
At American Business Media, we recognized a tremendous industry change back in the late 1990s: a shift away from ‘traditional’ trade press. To reflect the transition, we developed a five-year strategic plan which included a name change from American Business Press (which it had been since 1906) to American Business Media in order to reflect the multiplicity of business information delivery platforms. These platforms were in print, but also included online and face-to-face. Of late, our Association is looking at business models which are less dependent upon advertising revenues.
Friday, September 25th by Buy Safe Media Supporter News
Budgets are tight and the pressure to produce results is growing. 75% of marketers report a decrease in their budget, while 67% say they're expected to drive more sales for the same-or less-money, according to a June 2009 survey from the Association of National Advertisers (ANA).
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