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Posts tagged measurement
Sunday, June 15th by Amanda
Monitoring is one issue. Measurement is another. Smart companies do both. There are two flavours of measurement: the first provides a reporting function, the second provides instigation for the taking of action. Be sure to understand what you’re looking for.
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Sunday, June 15th by Amanda
The quest for ad dollars is a grueling, inefficient exercise until interactive solutions connect advertisers with their individual target consumers. It is possible, but there is no quick or easy fix.
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Sunday, June 15th by Amanda
Understanding what is important for audited print media is one thing, but we are seeing increasing attempts at trying to establish some cohesive means of doing the same thing for online media. It’s a daunting task but several people are already starting to talk about this. Lewis Green lays down some good measurement basics on his blog at bizsolutionsplus.
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Monday, June 23rd by Amanda
Recently, a fellow blogger challenged people to name their most treasured analytics report. Kami Huyse, from Communications Overtones, states in this blog entry why the content report is the best in her books.
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Monday, July 7th by Jen
ANA finds metrics, accountability work in progress, discusses the findings of a survey that was just released by the Association of National Advertising (ANA) and Marketing Management Analytics (MMA). After interviewing 128 senior-level marketers, the survey shows that marketers are under pressure from top management to make marketing operations more accountable.
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Wednesday, August 13th by Mike
At American Business Media, we recognized a tremendous industry change back in the late 1990s: a shift away from ‘traditional’ trade press. To reflect the transition, we developed a five-year strategic plan which included a name change from American Business Press (which it had been since 1906) to American Business Media in order to reflect the multiplicity of business information delivery platforms. These platforms were in print, but also included online and face-to-face. Of late, our Association is looking at business models which are less dependent upon advertising revenues.
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Wednesday, August 20th by Mike

Business-to-business media companies are looking at the current economy as a deadly serious issue. Indeed, the economy and advertising revenues are in a state of flux. But the real issue, as American Business Media sees it, is the transition of the business. Companies today are faced with three major pain points...

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Monday, November 10th by Buy Safe Media Supporter News
Both BPA Worldwide and the Audit Bureau of Circulations (ABC) offer solutions for those who want to buy online media. Up until this year, we have had to rely on web traffic metrics provided by the webhost. Now with the technology available, we can start demanding more from our online publications.
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Tuesday, March 10th by Mark

Joe Mandese reports in the MediaPost article, Ad Gurus Find The 'Real Value' Of Online Advertising Remains Elusive, that a panel of experts at the American Association of Advertising Agencies media conference agreed that confusion remains surrounding online metrics and data, making it difficult to create actionable insights for planning and evaluating online advertising buys.

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