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Sunday, June 15th by Amanda
Monitoring is one issue. Measurement is another. Smart companies do both. There are two flavours of measurement: the first provides a reporting function, the second provides instigation for the taking of action. Be sure to understand what you’re looking for.
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Wednesday, July 16th by Mark

This entry talks about economic downturns and what they mean for marketers. Anna Farmery, Speaker and Social Media Coach, believes that recessions cause us to think about how engagement occurs rather than how to buy it.

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