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Posts tagged metrics
Sunday, June 15th by Amanda
The quest for ad dollars is a grueling, inefficient exercise until interactive solutions connect advertisers with their individual target consumers. It is possible, but there is no quick or easy fix.
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Monday, June 23rd by Amanda
Recently, a fellow blogger challenged people to name their most treasured analytics report. Kami Huyse, from Communications Overtones, states in this blog entry why the content report is the best in her books.
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Wednesday, June 25th by Lynette
Yesterday, search engine giant Google launched its new Ad Planner service, a free tool that uses automated web servers to track the way people surf the Internet. Ad Planner is intended to guide advertisers to appropriate websites based on user demographics.
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Monday, January 19th by Stephanie
The AdAge article, Producing Accountability in Hard Times by Michael Fassnacht, exec VP-chief customer intelligence officer of DraftFCB, is a great look at the importance of metrics and the identification of marketing ROI during an economic downturn. We recommend it.
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Tuesday, March 10th by Mark

Joe Mandese reports in the MediaPost article, Ad Gurus Find The 'Real Value' Of Online Advertising Remains Elusive, that a panel of experts at the American Association of Advertising Agencies media conference agreed that confusion remains surrounding online metrics and data, making it difficult to create actionable insights for planning and evaluating online advertising buys.

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