Posts tagged ROI
Tuesday, June 17th by Ted Bahr
Some of the findings in the 2008 Marketing Outlook report from the Chief Marketing Officer (CMO) Council are startling. When asked how they tracked and measured return on marketing spend, nearly 20 percent of marketers said they did nothing, and 34 percent said they were only just now planning to introduce a formal ROI tracking system.
Thursday, July 10th by David Green, Director of Marketing, AmPAC Region, Fluke Corporation
Uncertain economic times mean that financial accountability and marketing are going to go hand-in-hand whether we like it or not. In the blog post 7 Strategies for B2B Marketing during a Recession: The Definitive Guide, Jon Miller, VP of Marketing for Marketo, states, "...marketing investments must be justified with a rigorous business case and should be amortized over the entire ‘useful life’ of the investment."
Wednesday, July 16th by David Green, Director of Marketing, AmPAC Region, Fluke Corporation
None of us would write a cheque for an order of widgets without checking that the right number of widgets arrived in good condition. That’s basic financial accountability, right? So why get sloppy when buying media? If you buy advertising space in a publication that doesn’t have an audited circulation statement, you’re spending your money on an unknown audience. You are at the mercy of the publisher. You might think you’re paying to reach 50,000 subscribers, but in actuality, only 30,000 names are viable because the data is out of date, or no one at the address actually requested the magazine (meaning there’s a high chance that it goes straight into the recycling bin). Or maybe you pay for 50,000 readers, but only 30,000 of those readers have purchasing influence or are in the right geographic area for your company.
Wednesday, July 23rd by David Green, Director of Marketing, AmPAC Region, Fluke Corporation
The headlines are full of the dreaded R-word…recession. The temptation (or perhaps the mandate) to slash marketing budgets is all around. But do you take your foot off the gas going up hill? Better to downshift and create more torque. In Marketing in a Recession: Beyond the Obvious by Chris Koch, one of the recommendations is to maximize your vertical marketing strategy. Why? Because some verticals will be more ‘recession-proof’ than others. For example, the aging baby boomers mean that healthcare is thriving—and pretty much guaranteed to do so for a long time.
Wednesday, August 6th by Mark
Darren Herman wrote a blog about how data is necessary if you want to be successful in reaching your target audience. Also, be sure to read his former post to get a better background of the issue.
Friday, August 8th by Jen
In this entry, Post 911 offers b2b marketers some great advice about how to stay accountable in spending and how to demonstrate your professional worth.
Tuesday, September 16th by Mark
Bob Liodice, from the Association of National Advertisers, talks to marketers about advertising ROI and why campaigns often fail. He suggests that an “accountability culture” is what it takes to improve marketing effectiveness. Read his article to learn more about how accountability improves ROI measurement.
Thursday, October 2nd by Jen
Planning an effective media strategy is a fundamental part of giving your campaign the best chance of success. Without deliberate planning, you risk a lot of wasted time, effort and money...
Friday, October 10th by Mark
In light of recent economic changes, we are seeing a shift in business priorities. People in all positions are looking for certainty or some sort of reassurance that the money they’re putting out will actually return to them.
Friday, October 31st by Buy Safe Media Supporter News
It’s that time again! People are starting to plan media schedules for 2009 and what better time to promote Buy Safe Media? While they are actively researching potential media outlets, advertisers need to be reminded of the value of audited media. Here’s where you come in...
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