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Posts tagged analytics
Monday, June 23rd by Amanda
Recently, a fellow blogger challenged people to name their most treasured analytics report. Kami Huyse, from Communications Overtones, states in this blog entry why the content report is the best in her books.
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Monday, June 23rd by Amanda

Do you perceive the future of traditional media, particularly newspapers, as a threat or opportunity? And how can threats be turned into opportunities? Pradeep Guha, CEO, Zee Entertainment Enterprises Ltd, spoke at the CEO Conclave of the Indian Newspaper Congress on May 16, 2008, in New Delhi on the subject and says that while traditional media are not likely to become extinct, the real threat lies in their losing their position of dominance.

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Tuesday, June 24th by Amanda

Jeff Bernoff from the blog Groundswell loves data. But he claims data isn't the whole story and that said, if you start and end with data alone, you will go wrong. In this entry, Jeff speaks about how we must provide analysis—alongside, driving or surrounding the data we present--which helps creates the basis for intelligent decision-making.

Wednesday, June 25th by Lynette
Yesterday, search engine giant Google launched its new Ad Planner service, a free tool that uses automated web servers to track the way people surf the Internet. Ad Planner is intended to guide advertisers to appropriate websites based on user demographics.
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