Buy Safe Media
Posts tagged media buying
Monday, June 16th by Amanda
Richard Willingham, BPA director and president of the marketing agency motum b2b, has a series of three articles on the importance of professional accountability and the use of audited media. He looks at due diligence, media buying decisions, applying best practices and avoiding media lemons.
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Sunday, June 15th by Amanda
An article in Circulation Magazine indicates that media buyers are getting the info they need for print media buying decisions, and that there is a tremendous need for similar standardized, third party verification for online numbers. Valeria ‘The Conversation Agent’ Maltoni goes further by bringing together the concerns of adding online readership numbers to the print numbers.
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Wednesday, June 18th by Amanda
FOLIO magazine didn’t just notice the Buy Safe Media campaign, they wrote an article about it. Writer Bill Mickey commends BPA and fellow supporters’ efforts. In his interview with Glenn Hansen, BPA CEO, and Peter Black, BPA senior vice president of business development, Mickey delves into the Buy Safe Media movement to uncover the value of audited media for the business-to-business marketing industry. The message is spreading. Read the story for yourself and see how we're continuing to 'turn up the heat on unaudited media.'
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Monday, July 7th by Jen
ANA finds metrics, accountability work in progress, discusses the findings of a survey that was just released by the Association of National Advertising (ANA) and Marketing Management Analytics (MMA). After interviewing 128 senior-level marketers, the survey shows that marketers are under pressure from top management to make marketing operations more accountable.
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Wednesday, July 16th by Mark

In this blog, Dawn Anfuso gathers valuable resources such as books, newsletters and training programs to share media buying tips with new media planners.

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Wednesday, August 6th by Mark
Darren Herman wrote a blog about how data is necessary if you want to be successful in reaching your target audience. Also, be sure to read his former post to get a better background of the issue.
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Friday, October 31st by Buy Safe Media Supporter News
It’s that time again! People are starting to plan media schedules for 2009 and what better time to promote Buy Safe Media? While they are actively researching potential media outlets, advertisers need to be reminded of the value of audited media. Here’s where you come in...
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Monday, November 10th by Buy Safe Media Supporter News
Both BPA Worldwide and the Audit Bureau of Circulations (ABC) offer solutions for those who want to buy online media. Up until this year, we have had to rely on web traffic metrics provided by the webhost. Now with the technology available, we can start demanding more from our online publications.
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