Posts tagged media buying
Sunday, June 15th by Amanda
in Circulation Magazine indicates that media buyers are getting the info they need for print media buying decisions, and that there is a tremendous need for similar standardized, third party verification for online numbers. Valeria ‘The Conversation Agent’ Maltoni goes further
by bringing together the concerns of adding online readership numbers to the print numbers.
Wednesday, June 18th by Amanda
FOLIO magazine didn’t just notice the Buy Safe Media campaign, they wrote an article
about it. Writer Bill Mickey commends BPA and fellow supporters’ efforts. In his interview with Glenn Hansen, BPA CEO, and Peter Black, BPA senior vice president of business development, Mickey delves into the Buy Safe Media movement to uncover the value of audited media for the business-to-business marketing industry. The message is spreading. Read the story for yourself and see how we're continuing to 'turn up the heat on unaudited media.'
ANA finds metrics, accountability work in progress
, discusses the findings of a survey that was just released by the Association of National Advertising (ANA) and Marketing Management Analytics (MMA). After interviewing 128 senior-level marketers, the survey shows that marketers are under pressure from top management to make marketing operations more accountable.
Wednesday, July 16th by Mark
In this blog, Dawn Anfuso gathers valuable resources such as books, newsletters and training programs to share media buying tips with new media planners.
Wednesday, August 6th by Mark
Darren Herman wrote a blog
about how data is necessary if you want to be successful in reaching your target audience. Also, be sure to read his former post
to get a better background of the issue.
It’s that time again! People are starting to plan media schedules for 2009 and what better time to promote Buy Safe Media? While they are actively researching potential media outlets, advertisers need to be reminded of the value of audited media. Here’s where you come in...
Both BPA Worldwide
and the Audit Bureau of Circulations (ABC)
offer solutions for those who want to buy online media. Up until this year, we have had to rely on web traffic metrics provided by the webhost. Now with the technology available, we can start demanding more from our online publications.
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