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Posts tagged target audience
Monday, June 16th by Amanda
Richard Willingham, BPA director and president of the marketing agency motum b2b, has a series of three articles on the importance of professional accountability and the use of audited media. He looks at due diligence, media buying decisions, applying best practices and avoiding media lemons.
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Sunday, June 15th by Amanda
An article in Circulation Magazine indicates that media buyers are getting the info they need for print media buying decisions, and that there is a tremendous need for similar standardized, third party verification for online numbers. Valeria ĎThe Conversation Agentí Maltoni goes further by bringing together the concerns of adding online readership numbers to the print numbers.
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Sunday, June 15th by Amanda
Understanding what is important for audited print media is one thing, but we are seeing increasing attempts at trying to establish some cohesive means of doing the same thing for online media. Itís a daunting task but several people are already starting to talk about this. Lewis Green lays down some good measurement basics on his blog at bizsolutionsplus.
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Wednesday, August 6th by Mark
Darren Herman wrote a blog about how data is necessary if you want to be successful in reaching your target audience. Also, be sure to read his former post to get a better background of the issue.
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Friday, August 22nd by Jen

Ying Zhao published an academic paper about Chinese media. He talks about how Chinese media changed once circulation audits came to the country, restoring advertiser faith in print media.

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Friday, August 22nd by Jen

Steve Barrett of MediaWeek talks about the importance of getting audits to prove reach. Even when the numbers are down, he maintains that itís still valuable to have circulation data.

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