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Posts tagged magazine
Tuesday, August 12th by Mark
Irin Carmonís article discusses consumer magazine circulation and how itís dropped in the first half of 2008. Using a third-party circulation audit, we have accurate metrics, allowing marketers to plan for the rest of the year.
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Wednesday, August 13th by Mike
At American Business Media, we recognized a tremendous industry change back in the late 1990s: a shift away from Ďtraditionalí trade press. To reflect the transition, we developed a five-year strategic plan which included a name change from American Business Press (which it had been since 1906) to American Business Media in order to reflect the multiplicity of business information delivery platforms. These platforms were in print, but also included online and face-to-face. Of late, our Association is looking at business models which are less dependent upon advertising revenues.
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