Posts tagged ABM
Wednesday, August 13th by Mike
At American Business Media
, we recognized a tremendous industry change back in the late 1990s: a shift away from ‘traditional’ trade press. To reflect the transition, we developed a five-year strategic plan which included a name change from American Business Press (which it had been since 1906) to American Business Media in order to reflect the multiplicity of business information delivery platforms. These platforms were in print, but also included online and face-to-face. Of late, our Association is looking at business models which are less dependent upon advertising revenues.
Wednesday, August 20th by Mike
Business-to-business media companies are looking at the current economy as a deadly serious issue. Indeed, the economy and advertising revenues are in a state of flux. But the real issue, as American Business Media sees it, is the transition of the business. Companies today are faced with three major pain points...
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