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Posts tagged circulation
Monday, June 16th by Amanda
Richard Willingham, BPA director and president of the marketing agency motum b2b, has a series of three articles on the importance of professional accountability and the use of audited media. He looks at due diligence, media buying decisions, applying best practices and avoiding media lemons.
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Sunday, June 15th by Amanda
An article in Circulation Magazine indicates that media buyers are getting the info they need for print media buying decisions, and that there is a tremendous need for similar standardized, third party verification for online numbers. Valeria ‘The Conversation Agent’ Maltoni goes further by bringing together the concerns of adding online readership numbers to the print numbers.
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Sunday, June 15th by Amanda
Understanding what is important for audited print media is one thing, but we are seeing increasing attempts at trying to establish some cohesive means of doing the same thing for online media. It’s a daunting task but several people are already starting to talk about this. Lewis Green lays down some good measurement basics on his blog at bizsolutionsplus.
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Monday, July 28th by Mark
Good news for the newspaper industry! According to Mediamark Research and Intelligence, total readership—including online visitors—is increasing. Learn more about why the newspaper medium is still a solid investment for marketers.
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Tuesday, August 12th by Mark
Irin Carmon’s article discusses consumer magazine circulation and how it’s dropped in the first half of 2008. Using a third-party circulation audit, we have accurate metrics, allowing marketers to plan for the rest of the year.
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Friday, August 22nd by Jen

Steve Barrett of MediaWeek talks about the importance of getting audits to prove reach. Even when the numbers are down, he maintains that it’s still valuable to have circulation data.

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Thursday, October 2nd by Jen
Planning an effective media strategy is a fundamental part of giving your campaign the best chance of success. Without deliberate planning, you risk a lot of wasted time, effort and money...
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Friday, October 31st by Buy Safe Media Supporter News
Buy Safe Media wants to recognize the supporter who sent us the most website traffic by profiling them in the newsletter. Find out who this month’s featured supporter is...
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Monday, January 19th by Stephanie
Conversation Agent ponders the topic of Advertising, PR and Saving Newspapers saying, "Circulation does not matter to advertising alone, it matters for PR purposes as well. Would you bother pitching a publication, especially a trade publication, for a new product launch if it had weak circulation? It could be an excellent publication, but if the numbers are not there, I suppose you wouldn't. Scale is still important in new media. When I asked if you need trade media for a new product launch we had a pretty animated discussion. I was focusing on the news value to customers and prospects and their ability to get the information. Of course, there is value in third party reporting of the news. Is that the only role of newspapers?" Take a read and join the debate.
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