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Posts tagged publishers
Friday, August 22nd by Jen

According to Anne Cassidy of Brand Republic, media buyers and publishers are disputing after the majority of magazine companies failed to provide audited month-by-month circulation figures. It seems that advertisers in the UK are starting to demand circulation data.

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Friday, August 22nd by Jen

Ying Zhao published an academic paper about Chinese media. He talks about how Chinese media changed once circulation audits came to the country, restoring advertiser faith in print media.

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Friday, August 22nd by Jen

Steve Barrett of MediaWeek talks about the importance of getting audits to prove reach. Even when the numbers are down, he maintains that it’s still valuable to have circulation data.

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Friday, October 10th by Mark
In light of recent economic changes, we are seeing a shift in business priorities. People in all positions are looking for certainty or some sort of reassurance that the money they’re putting out will actually return to them.
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Accountability is what this blog is all about. But what does that really mean for publishers of magazines and the companies that advertise in them?
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