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Posts tagged circulation data
Friday, August 22nd by Jen

According to Anne Cassidy of Brand Republic, media buyers and publishers are disputing after the majority of magazine companies failed to provide audited month-by-month circulation figures. It seems that advertisers in the UK are starting to demand circulation data.

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Friday, August 22nd by Jen

Ying Zhao published an academic paper about Chinese media. He talks about how Chinese media changed once circulation audits came to the country, restoring advertiser faith in print media.

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