Posts tagged ANA
Tuesday, September 16th by Mark
Bob Liodice, from the Association of National Advertisers, talks to marketers about advertising ROI and why campaigns often fail. He suggests that an “accountability culture” is what it takes to improve marketing effectiveness. Read his article to learn more about how accountability improves ROI measurement.
Friday, January 23rd by Buy Safe Media Supporter News
Buy Safe Media is proud to be a sponsor of the Association of National Advertisers (ANA) Marketing Accountability Conference, June 2, 2009 in New York.
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