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'The Value of Audited Media'
Tuesday, June 17th by Ted Bahr
Some of the findings in the 2008 Marketing Outlook report from the Chief Marketing Officer (CMO) Council are startling. When asked how they tracked and measured return on marketing spend, nearly 20 percent of marketers said they did nothing, and 34 percent said they were only just now planning to introduce a formal ROI tracking system.
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Sunday, June 15th by Amanda
An article in Circulation Magazine indicates that media buyers are getting the info they need for print media buying decisions, and that there is a tremendous need for similar standardized, third party verification for online numbers. Valeria ‘The Conversation Agent’ Maltoni goes further by bringing together the concerns of adding online readership numbers to the print numbers.
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Sunday, June 15th by Amanda
Understanding what is important for audited print media is one thing, but we are seeing increasing attempts at trying to establish some cohesive means of doing the same thing for online media. It’s a daunting task but several people are already starting to talk about this. Lewis Green lays down some good measurement basics on his blog at bizsolutionsplus.
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Sunday, June 15th by Amanda
The quest for ad dollars is a grueling, inefficient exercise until interactive solutions connect advertisers with their individual target consumers. It is possible, but there is no quick or easy fix.
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Wednesday, June 18th by Amanda
FOLIO magazine didn’t just notice the Buy Safe Media campaign, they wrote an article about it. Writer Bill Mickey commends BPA and fellow supporters’ efforts. In his interview with Glenn Hansen, BPA CEO, and Peter Black, BPA senior vice president of business development, Mickey delves into the Buy Safe Media movement to uncover the value of audited media for the business-to-business marketing industry. The message is spreading. Read the story for yourself and see how we're continuing to 'turn up the heat on unaudited media.'
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Wednesday, August 6th by Mark
Darren Herman wrote a blog about how data is necessary if you want to be successful in reaching your target audience. Also, be sure to read his former post to get a better background of the issue.
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Wednesday, August 13th by Mike
At American Business Media, we recognized a tremendous industry change back in the late 1990s: a shift away from ‘traditional’ trade press. To reflect the transition, we developed a five-year strategic plan which included a name change from American Business Press (which it had been since 1906) to American Business Media in order to reflect the multiplicity of business information delivery platforms. These platforms were in print, but also included online and face-to-face. Of late, our Association is looking at business models which are less dependent upon advertising revenues.
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Thursday, August 14th by Mark
Al-Jazirah, a Saudi daily newspaper, just became the first Middle Eastern publication to be audited. The decision was described as "a significant step in [Al-Jazirah’s] history." Read more about the publication and why it chose media auditing.
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Wednesday, August 20th by Mike

Business-to-business media companies are looking at the current economy as a deadly serious issue. Indeed, the economy and advertising revenues are in a state of flux. But the real issue, as American Business Media sees it, is the transition of the business. Companies today are faced with three major pain points...

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