Posts under topic:
'You Can't Manage What You Can't Measure'
Tuesday, August 12th by Mark
Irin Carmonís article
discusses consumer magazine circulation and how itís dropped in the first half of 2008. Using a third-party circulation audit, we have accurate metrics, allowing marketers to plan for the rest of the year.
Wednesday, August 13th by Mike
At American Business Media
, we recognized a tremendous industry change back in the late 1990s: a shift away from Ďtraditionalí trade press. To reflect the transition, we developed a five-year strategic plan which included a name change from American Business Press (which it had been since 1906) to American Business Media in order to reflect the multiplicity of business information delivery platforms. These platforms were in print, but also included online and face-to-face. Of late, our Association is looking at business models which are less dependent upon advertising revenues.
Wednesday, August 20th by Mike
Business-to-business media companies are looking at the current economy as a deadly serious issue. Indeed, the economy and advertising revenues are in a state of flux. But the real issue, as American Business Media sees it, is the transition of the business. Companies today are faced with three major pain points...
Friday, August 22nd by Jen
Ying Zhao published an academic paper about Chinese media. He talks about how Chinese media changed once circulation audits came to the country, restoring advertiser faith in print media.
Friday, August 22nd by Jen
Steve Barrett of MediaWeek talks about the importance of getting audits to prove reach. Even when the numbers are down, he maintains that itís still valuable to have circulation data.
Thursday, October 2nd by Jen
Planning an effective media strategy is a fundamental part of giving your campaign the best chance of success. Without deliberate planning, you risk a lot of wasted time, effort and money...
Itís that time again! People are starting to plan media schedules for 2009 and what better time to promote Buy Safe Media? While they are actively researching potential media outlets, advertisers need to be reminded of the value of audited media. Hereís where you come in...
Buy Safe Media is running new banner ads promoting our blog on the BtoB online homepage
. The ad first appeared on the site on January 19 and is scheduled to run for six weeks, garnering an expected 60,000 impressions.
Supporter of the monthóan award for most web traffic referred to www.BuySafeMedia.com
from the supporterís websiteógoes to American Business Media
, an organization with a mission to enhance the knowledge and best practices of leading media companies that provide quality information for business and professional markets worldwide. American Business Media is committed to growing its membersí businesses.
A recent article on DMNews
called Is circulation lingo bewildering your ad sales department?
raises a strong argument for the need to train advertising sales reps on how to read their own publicationís circulation statementóand how to explain it to media buyers. After all, itís hard to leverage the data into a sale if neither rep nor buyer understands what it all means.
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