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'You Can't Manage What You Can't Measure'
Tuesday, June 9th by Mark
At a seminar called "On the Plan: What Media Buyers Want Now" held last week at MagNet, panelists Laura Maurice, Tim Hughes and Michele Beaulieu gave publisher attendees some tips, including 'get audited.'
Tuesday, June 30th by Mark
Accountability has become a given in terms of what advertisers expect from media. But plenty of advertising continues to be planned and placed without much, if any, thought about how to know if it is accomplishing its ultimate goal -- namely, moving product.
LinkedIn is a high-profile social networking site for professionals, and now there is a Buy Safe Media group. Come join the conversations!
We just sent out a fresh wave of direct mail letters to Chief Marketing Officers (CMOs), Chief Financial Officers (CFOs) and publishers, telling them how audited media can help them in business.
Thursday, July 30th by Mark
The Center for Media Research is conducting one of the largest annual studies on media buying and planning activities for 2010
Friday, August 7th by Mark
The Audit Bureau of Circulations interactive unit, ABCi, recently released the first e-newsletter audit report for Advertising Age featuring seven of its e-mail newsletters. ABCi has issued top-line e-newsletter statistics before as part of multimedia reports, but this is the first that includes detailed, in-depth reporting on multiple e-newsletters.
Thursday, August 13th by Mark
BPA Worldwide, the international data auditing company, has announced its first annual BPA house ad competition.
Friday, August 28th by Mark
Jarvis Coffin asks us to focus on the real contest between content and data is his somewhat provocative AdAge.com article. While challenging the findings of a recent Online Publishers Association (OPA) report, he concludes, “…the contest online is not between the branded content the OPA represents and the independent publishers they're afraid will nibble them to death. The contest today is between content and audience data…”
We would add: let’s remember the importance of that data being audited! The risk reduction provided by a third-party audit is just as important when buying media online as it is when buying print.
Thursday, September 3rd by Mark
While declines expected with upcoming Fas-Fax, late numbers signal turn-around:
Thursday, September 17th by Mark
Audience developers have been encouraged for a few years now to consolidate databases so publishers can use that information to grow their business. Now circulators are being encouraged to find a way to take that massive file and add the behavioral tendencies of subscribers to the mix.
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