Buy Safe Media
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'You Can't Manage What You Can't Measure'
Friday, September 25th by Buy Safe Media Supporter News
The BuySafeMedia campaign delivered a second wave of direct mail letters to Chief Marketing Officers (CMOs), Chief Financial Officers (CFOs) and publishers, telling them how audited media can help them in business. The letters arrived with recipients between Sept 16 and Sept 18 and each featured a personalized URL (PURL) with information about their unaudited media investments. Here are the results so far:
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Thursday, October 1st by Mark
Survey reveals that print publishers are embracing mobile devices as way to extend their brands and generate revenue
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Thursday, October 15th by Ekaterina
After Conde Surprise, Mag Buyers Want Transparency.
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Wednesday, October 21st by Ekaterina
Do unaudited titles cease at a higher rate than audited?
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Thursday, December 10th by Ekaterina
BPA Interactive to Provide Real-Time Data to Publishers Via Widget
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Thursday, December 24th by Ekaterina
IAB updates digital video ad measurement guidelines
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Thursday, December 17th by Ekaterina
Nielsen partnership enables new TV ROI measurement service
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Friday, January 22nd by Ekaterina
The devil is in the data
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Friday, January 29th by Ekaterina
Nielsen details new online ratings system
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Tuesday, February 9th by Buy Safe Media Supporter News
There's a lot of debate in the industry—and the mainstream media, for that matter—about the decline of traditional print publishing and the rise of digital. From the speed of news aggregator sites to the connectivity of social media, both consumers and b2b decision makers are spending more and more time online. As a result, brands are allocating more and more of their budgets to digital advertising.
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