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'You Can't Manage What You Can't Measure'
Friday, February 12th by Ekaterina
Qualifying an iPhone App as Paid Circulation on ABC Reports
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Friday, February 19th by Ekaterina
The State of Brand Auditing: Are multimedia brand audits comprehensive enough?
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Tuesday, March 2nd by Ekaterina
Analytic Vs. Audited Data: Yes, There IS A Difference
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Friday, March 5th by Ekaterina
A news article illustrating the lack of transparency in the trade show industry.
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Friday, March 12th by Ekaterina
The IAEE announced the creation of a social media task force
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Friday, March 26th by Ekaterina
GroupM to Offer Digital Ad Verification
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Friday, April 9th by Ekaterina
In the January 2010 issue of EXPO Magazine, Dan Cole, Vice President of Sales and Business Development for the Consumer Electronic Association, said in his Sales Q & A column that if an exhibitor is “not sufficiently disturbed by a problem” they will not “act in order to solve their pain.” He went on to say that not only does there need to be “enough pain,” there also needs to be a solution to that pain.
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Tuesday, April 20th by Ekaterina
ABM's Chicago Regional & BPA University took place on April 14th, 2010
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Friday, April 23rd by Ekaterina
The Marketing Supply Chain & Ad-ID
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Friday, April 30th by Ekaterina
A webinar by the Business Marketing Association: Balancing Brand and Demand: Measures and Methodologies for an Economy in Transition
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