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'You Can't Manage What You Can't Measure'
Friday, May 7th by Ekaterina
A company’s trade show exhibit is a marketing opportunity - the chance to make a quick impression on buyers and convince them to come to the booth and is a vital part of an effective, integrated marketing effort. But since the chance to grab a potential customer’s attention passes quickly for an exhibitor (three seconds is all you get), the right booth design is critical.
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Friday, May 14th by Ekaterina
An upcoming webinar by The Institute for the Study of Business Markets (ISBM).
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Friday, May 21st by Ekaterina
The findings of an ANA (Association of National Advertisers) survey revealed most brands are currently more focused on their own rational/functional benefits versus the emotional benefits.
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Friday, June 4th by Ekaterina
Nominate Now for the Trade Show Exhibitors Association (TSEA) Choice Awards
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Friday, June 11th by Ekaterina
An upcoming webinar by BPA Worldwide – “BPA Worldwide New Rules for 2010”.
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Friday, June 18th by Buy Safe Media Supporter News
The BuySafeMedia LinkedIn group was created on June 2, 2009 to bring together marketing professionals who want to demonstrate their accountability and commitment to the use of best practices in advertising media buying, and give them a forum to share their thoughts and experiences with their peers.
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Tuesday, June 22nd by Ekaterina
ABC Interactive Working with Verve Wireless to Provide Independently Verified Mobile Publishing Statistics.
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Monday, June 28th by Ekaterina
ANA study finds most marketers not measuring sponsorship and event marketing.
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Friday, July 16th by Ekaterina
GroupM Forecasts 3.5 Percent Global Ad Spending Increase for 2010.
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Friday, July 23rd by Ekaterina
ABC Interactive Working with Handmark to Provide Audited Mobile Application Usage Metrics for Publishers and Media Brands.
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