'You Can't Manage What You Can't Measure'
As promised, a draw for an Apple iPad for all respondents was conducted on December 10th.
We are happy to announce that the winner is Ms. Pam Jandura from Leica Microsystems Inc.!
The BuySafeMedia marketing survey was sponsored by a coalition of North America's leading Marketing industry associations to evaluate the marketing profession's view of risk and media buying.
The U.S. newspaper industry is transitioning and expanding its channels of distribution. To summarize, a need for more transparency in circulation channels led to the verified circulation category.
Inclusion of targeted publications published by ABC-member newspapers to reflect their total media footprint inspired the implementation of branded editions. And the new rules regarding digital editions reflect the market’s shift toward digital devices as delivery channels.
Ad network BBN and global media auditor BPA Worldwide have announced a strategic relationship to develop standardized reporting metrics and demographic profiles for BBN’s b2b online audience.
Through the agreement, BBN and BPA will document the quality and quantity of the b2b online audience in aggregate, by vertical market and by specific web site.
Often exhibit managers and event coordinators are faced with too many choices. The task of selecting the right show or event the first time involves focusing on the key criteria, creating a unique “show evaluation grid” and applying the grid to the selection and evaluation of the opportunities that are available.
This webinar will ensure you make the right choice each time.
“Unleash”, BMA’s 2011 annual international conference, will be taking place on June 1-3 in downtown Chicago.
In all, “Unleash” will feature keynoters, panel moderators and panelists from as many as 50 companies in a wide range of b-to-b verticals.
Early-bird rate starts March 1, ending April 30.Learn more: http://www.bma-unleash.com/