Posts under topic:
'Declining Newspaper Circulation'
Sunday, June 15th by Amanda
in Circulation Magazine indicates that media buyers are getting the info they need for print media buying decisions, and that there is a tremendous need for similar standardized, third party verification for online numbers. Valeria ‘The Conversation Agent’ Maltoni goes further
by bringing together the concerns of adding online readership numbers to the print numbers.
Monday, July 28th by Mark
Good news for the newspaper industry! According to Mediamark Research and Intelligence, total readership—including online visitors—is increasing. Learn more about why the newspaper medium is still a solid investment for marketers.
Tuesday, August 12th by Mark
Irin Carmon’s article
discusses consumer magazine circulation and how it’s dropped in the first half of 2008. Using a third-party circulation audit, we have accurate metrics, allowing marketers to plan for the rest of the year.
Friday, September 19th by Mark
According to the Newspaper Audience Databank 2007/08 Readership Study, Canadians are continuing to read their dailies. Read this Media in Canada article to learn more about which publications are still going strong and in what regions.
“Media auditing may not be sexy, but those auditors themselves, well…” says Hildegaard Banesman, a media buyer with Spoof Corporation, who stood in line five hours in the freezing rain to make her purchase on opening day. “I got 10 copies—one for my cubicle, one for our lunchroom and the other eight to give away to my girlfriends as gifts. They’re going to be thrilled!”
Friday, August 28th by Mark
Jarvis Coffin asks us to focus on the real contest between content and data is his somewhat provocative AdAge.com article. While challenging the findings of a recent Online Publishers Association (OPA) report, he concludes, “…the contest online is not between the branded content the OPA represents and the independent publishers they're afraid will nibble them to death. The contest today is between content and audience data…”
We would add: let’s remember the importance of that data being audited! The risk reduction provided by a third-party audit is just as important when buying media online as it is when buying print.
Friday, August 28th by Mark
Audience Development reports that estimated figures provided by publishers to ABC’s Rapid Report show titles in the business/finance, health and women’s interest categories have seen steep declines in newsstand sales, as well as in total circulation, compared to the same period last year. Official first-half magazine figures are not set to be released until August 31—ABC extended its filing deadline to accommodate those who were affected by the shutdown of Anderson News’ wholesale operations.
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