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Friday, October 10th by MarkIn light of recent economic changes, we are seeing a shift in business priorities. People in all positions are looking for certainty or some sort of reassurance that the money they’re putting out will actually return to them.
Friday, October 31st by Buy Safe Media Supporter NewsIt’s that time again! People are starting to plan media schedules for 2009 and what better time to promote Buy Safe Media? While they are actively researching potential media outlets, advertisers need to be reminded of the value of audited media. Here’s where you come in...
Friday, October 31st by Buy Safe Media Supporter NewsThis blog post discusses situations in which marketers will need to buy media with unverified circulation data. Although the scenarios are few, we concede that they do exist. This may be the only time we admit it out loud, so take advantage of the post while it’s up!
Friday, January 23rd by Buy Safe Media Supporter NewsIt’s a new year, and we’ve all read a lot of stories that recap the woes of 2008. The “R word” is on everyone’s lips and minds, and chances are good you’ve experienced the effects first hand. Budgets are being cut. Advertising dollars are harder to come by.
Thursday, June 18th by MarkMediamark Research & Intelligence (MRI), known in the industry for measuring the readership of consumer magazines, this week that it will begin to measure the effectiveness of ad campaigns that appear in those magazines. Will this level of readership behavior data add value to circulation audit data?
Tuesday, June 30th by MarkAccountability has become a given in terms of what advertisers expect from media. But plenty of advertising continues to be planned and placed without much, if any, thought about how to know if it is accomplishing its ultimate goal -- namely, moving product.
Thursday, July 30th by MarkThe Center for Media Research is conducting one of the largest annual studies on media buying and planning activities for 2010
Wednesday, September 23rd by MarkIndustry Leaders to Use Nielsen Products to Help Marketers Better Measure Online Advertising Impact and Realize Greater ROI
Friday, September 25th by Buy Safe Media Supporter NewsBudgets are tight and the pressure to produce results is growing. 75% of marketers report a decrease in their budget, while 67% say they're expected to drive more sales for the same-or less-money, according to a June 2009 survey from the Association of National Advertisers (ANA).
Friday, September 25th by Buy Safe Media Supporter NewsThe BuySafeMedia campaign delivered a second wave of direct mail letters to Chief Marketing Officers (CMOs), Chief Financial Officers (CFOs) and publishers, telling them how audited media can help them in business. The letters arrived with recipients between Sept 16 and Sept 18 and each featured a personalized URL (PURL) with information about their unaudited media investments. Here are the results so far:
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