Posts under topic:
'Not Just Print'
Sunday, June 15th by Amanda
in Circulation Magazine indicates that media buyers are getting the info they need for print media buying decisions, and that there is a tremendous need for similar standardized, third party verification for online numbers. Valeria ‘The Conversation Agent’ Maltoni goes further
by bringing together the concerns of adding online readership numbers to the print numbers.
Sunday, June 15th by Amanda
Understanding what is important for audited print media is one thing, but we are seeing increasing attempts at trying to establish some cohesive means of doing the same thing for online media. It’s a daunting task but several people are already starting to talk about this. Lewis Green lays down some good measurement basics on his blog at bizsolutionsplus
Monday, June 23rd by Amanda
Do you perceive the future of traditional media, particularly newspapers, as a threat or opportunity? And how can threats be turned into opportunities? Pradeep Guha, CEO, Zee Entertainment Enterprises Ltd, spoke at the CEO Conclave of the Indian Newspaper Congress on May 16, 2008, in New Delhi on the subject and says that while traditional media are not likely to become extinct, the real threat lies in their losing their position of dominance.
Wednesday, June 25th by Lynette
Yesterday, search engine giant Google launched its new Ad Planner service, a free tool that uses automated web servers to track the way people surf the Internet. Ad Planner is intended to guide advertisers to appropriate websites based on user demographics.
Wednesday, July 16th by Mark
In this blog, Dawn Anfuso gathers valuable resources such as books, newsletters and training programs to share media buying tips with new media planners.
Monday, July 28th by Mark
Good news for the newspaper industry! According to Mediamark Research and Intelligence, total readership—including online visitors—is increasing. Learn more about why the newspaper medium is still a solid investment for marketers.
Wednesday, August 13th by Mike
At American Business Media
, we recognized a tremendous industry change back in the late 1990s: a shift away from ‘traditional’ trade press. To reflect the transition, we developed a five-year strategic plan which included a name change from American Business Press (which it had been since 1906) to American Business Media in order to reflect the multiplicity of business information delivery platforms. These platforms were in print, but also included online and face-to-face. Of late, our Association is looking at business models which are less dependent upon advertising revenues.
Wednesday, August 20th by Mike
Business-to-business media companies are looking at the current economy as a deadly serious issue. Indeed, the economy and advertising revenues are in a state of flux. But the real issue, as American Business Media sees it, is the transition of the business. Companies today are faced with three major pain points...
Thursday, October 2nd by Jen
Planning an effective media strategy is a fundamental part of giving your campaign the best chance of success. Without deliberate planning, you risk a lot of wasted time, effort and money...
Both BPA Worldwide
and the Audit Bureau of Circulations (ABC)
offer solutions for those who want to buy online media. Up until this year, we have had to rely on web traffic metrics provided by the webhost. Now with the technology available, we can start demanding more from our online publications.
Now viewing results 1 to 10 of 71