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'Not Just Print'
With the constraints of the economic downturn, more and more media buyers are turning to the digital realm. American Business Media forecasts
that the recession could force print advertising revenue in the b-to-b space down 19 to 22% in 2009, while digital could grow 9 to 11%. This trend is despite the fact that, according to a recent study
by media consultancy McPheters & Company, 63% of banner ads are not seen, only 37% of Internet ads registered with viewers and those viewers stopped on slightly less than a third.
Buy Safe Media salutes its industry supporters and partners. Find out more about the American Association of Advertising Agencies (AAAA) and Reed Business Information in this issue.
Friday, August 28th by Mark
BPA Worldwide's board of directors has unanimously agreed to freeze audit rates and dues at July 2008 levels to aid publishers facing significant ad revenue declines and a beat-up economy that continues to make forecasting difficult. ABM also just announced ad pages fell 30 percent through the first half of 2009, a factor that has publishers scrambling to manage costs.
Friday, November 20th by Ekaterina
BPA Worldwide announces aviation titles commit to combined print & web audits.
Thursday, November 26th by Ekaterina
Best Practices for Managing Controlled Digital Edition Circulation
Thursday, December 3rd by Ekaterina
Research Services Introduces CREW
Thursday, December 24th by Ekaterina
IAB updates digital video ad measurement guidelines
Thursday, December 17th by Ekaterina
Nielsen partnership enables new TV ROI measurement service
Friday, January 8th by Ekaterina
CLB Media is the latest publisher to utilize the tool.
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