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'Not Just Print'
Tuesday, March 10th by Mark

Joe Mandese reports in the MediaPost article, Ad Gurus Find The 'Real Value' Of Online Advertising Remains Elusive, that a panel of experts at the American Association of Advertising Agencies media conference agreed that confusion remains surrounding online metrics and data, making it difficult to create actionable insights for planning and evaluating online advertising buys.

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Thursday, April 9th by Buy Safe Media Supporter News
With the constraints of the economic downturn, more and more media buyers are turning to the digital realm. American Business Media forecasts that the recession could force print advertising revenue in the b-to-b space down 19 to 22% in 2009, while digital could grow 9 to 11%. This trend is despite the fact that, according to a recent study by media consultancy McPheters & Company, 63% of banner ads are not seen, only 37% of Internet ads registered with viewers and those viewers stopped on slightly less than a third.
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Tuesday, July 21st by Buy Safe Media Supporter News
Buy Safe Media salutes its industry supporters and partners. Find out more about the American Association of Advertising Agencies (AAAA) and Reed Business Information in this issue.
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Friday, August 28th by Mark
BPA Worldwide's board of directors has unanimously agreed to freeze audit rates and dues at July 2008 levels to aid publishers facing significant ad revenue declines and a beat-up economy that continues to make forecasting difficult. ABM also just announced ad pages fell 30 percent through the first half of 2009, a factor that has publishers scrambling to manage costs.
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Friday, November 20th by Ekaterina
BPA Worldwide announces aviation titles commit to combined print & web audits.
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Thursday, November 26th by Ekaterina
Best Practices for Managing Controlled Digital Edition Circulation
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Thursday, December 3rd by Ekaterina
Research Services Introduces CREW
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Thursday, December 24th by Ekaterina
IAB updates digital video ad measurement guidelines
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Thursday, December 17th by Ekaterina
Nielsen partnership enables new TV ROI measurement service
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Friday, January 8th by Ekaterina
CLB Media is the latest publisher to utilize the tool.
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