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'Not Just Print'
Thursday, December 31st by Ekaterina
Will these trends affect the future of media auditing?
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Friday, January 22nd by Ekaterina
The devil is in the data
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Friday, January 29th by Ekaterina
Nielsen details new online ratings system
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Friday, February 5th by Ekaterina
Marketers optimistic despite continuing budget restraints
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Tuesday, February 9th by Buy Safe Media Supporter News
There's a lot of debate in the industry—and the mainstream media, for that matter—about the decline of traditional print publishing and the rise of digital. From the speed of news aggregator sites to the connectivity of social media, both consumers and b2b decision makers are spending more and more time online. As a result, brands are allocating more and more of their budgets to digital advertising.
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Friday, February 12th by Ekaterina
Qualifying an iPhone App as Paid Circulation on ABC Reports
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Friday, February 19th by Ekaterina
The State of Brand Auditing: Are multimedia brand audits comprehensive enough?
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Tuesday, March 2nd by Ekaterina
Analytic Vs. Audited Data: Yes, There IS A Difference
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Friday, March 5th by Ekaterina
A news article illustrating the lack of transparency in the trade show industry.
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Friday, March 12th by Ekaterina
The IAEE announced the creation of a social media task force
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