Posts under topic:
'Not Just Print'
'Not Just Print'
Friday, March 19th by EkaterinaDigital Mags Get a New Definition
Friday, March 26th by EkaterinaGroupM to Offer Digital Ad Verification
Thursday, April 1st by EkaterinaAs a media buyer, can you get your clients to implement a ‘100% audited media only’ policy?
Friday, April 9th by EkaterinaIn the January 2010 issue of EXPO Magazine, Dan Cole, Vice President of Sales and Business Development for the Consumer Electronic Association, said in his Sales Q & A column that if an exhibitor is “not sufficiently disturbed by a problem” they will not “act in order to solve their pain.” He went on to say that not only does there need to be “enough pain,” there also needs to be a solution to that pain.
Tuesday, April 20th by EkaterinaABM's Chicago Regional & BPA University took place on April 14th, 2010
Friday, April 23rd by EkaterinaThe Marketing Supply Chain & Ad-ID
Friday, April 30th by EkaterinaA webinar by the Business Marketing Association: Balancing Brand and Demand: Measures and Methodologies for an Economy in Transition
Friday, May 7th by EkaterinaA company’s trade show exhibit is a marketing opportunity - the chance to make a quick impression on buyers and convince them to come to the booth and is a vital part of an effective, integrated marketing effort. But since the chance to grab a potential customer’s attention passes quickly for an exhibitor (three seconds is all you get), the right booth design is critical.
Friday, May 14th by EkaterinaAn upcoming webinar by The Institute for the Study of Business Markets (ISBM).
Friday, May 21st by EkaterinaThe findings of an ANA (Association of National Advertisers) survey revealed most brands are currently more focused on their own rational/functional benefits versus the emotional benefits.
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