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'Not Just Print'
Friday, March 19th by Ekaterina
Digital Mags Get a New Definition
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Friday, March 26th by Ekaterina
GroupM to Offer Digital Ad Verification
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Thursday, April 1st by Ekaterina
As a media buyer, can you get your clients to implement a ‘100% audited media only’ policy?
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Friday, April 9th by Ekaterina
In the January 2010 issue of EXPO Magazine, Dan Cole, Vice President of Sales and Business Development for the Consumer Electronic Association, said in his Sales Q & A column that if an exhibitor is “not sufficiently disturbed by a problem” they will not “act in order to solve their pain.” He went on to say that not only does there need to be “enough pain,” there also needs to be a solution to that pain.
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Tuesday, April 20th by Ekaterina
ABM's Chicago Regional & BPA University took place on April 14th, 2010
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Friday, April 23rd by Ekaterina
The Marketing Supply Chain & Ad-ID
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Friday, April 30th by Ekaterina
A webinar by the Business Marketing Association: Balancing Brand and Demand: Measures and Methodologies for an Economy in Transition
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Friday, May 7th by Ekaterina
A company’s trade show exhibit is a marketing opportunity - the chance to make a quick impression on buyers and convince them to come to the booth and is a vital part of an effective, integrated marketing effort. But since the chance to grab a potential customer’s attention passes quickly for an exhibitor (three seconds is all you get), the right booth design is critical.
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Friday, May 14th by Ekaterina
An upcoming webinar by The Institute for the Study of Business Markets (ISBM).
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Friday, May 21st by Ekaterina
The findings of an ANA (Association of National Advertisers) survey revealed most brands are currently more focused on their own rational/functional benefits versus the emotional benefits.
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