Posts under topic:
'Not Just Print'
Friday, August 13th by Ekaterina
Event organizers in the Middle East are undertaking professional audits of visitor numbers amid accusations of practices such as exaggerated attendance reports and inclusion of catering staff in official figures.
Friday, August 20th by Ekaterina
BPA offers bundled package for print, event and online audits at no additional cost.
In a shift toward total brand metrics, BPA Worldwide now bundles enhanced website traffic measurement with their members’ print and trade show audits without increasing their existing dues and fees. BPA web-only members can now include print or events in the same bundled package.
Essentially, BPA members around the world will now have near real-time online reporting of audited web activity included with circulation audit of print products and attendance at exhibitions or events.
Tuesday, August 31st by Ekaterina
A web seminar by the Business Marketing Association (BMA) – "B2B Branding: The Power of the Under-Promise" – will describe a three-step research- and process-driven approach to creating breakthrough B2B brands.
Friday, September 3rd by Ekaterina
New research out of the U.S. finds companies are demanding more accountability from their senior marketing executives and marketing departments.
Monday, September 13th by Ekaterina
Topics for discussion include:
- Findings from the CMO-CIO Alignment Imperative study with Accenture
- How Digital Marketing is Impacting the Consumer Decision Journey and Enabling Competitive Advantage (David Edelman of McKinsey)
- Marketing Organization Review + Empowerment (MORE)Assessing, Integrating, Focusing and Developing Global Teams
Tuesday, September 21st by Ekaterina
The conference will be held on October 13-16, at the Rosen Shingle Creek resort in Orlando, Florida.
Celebrating ANA’s 100th anniversary, this conference will bring the industry’s leading marketers together for a discussion about breakthrough growth powered by brand mastery that drives exponential sales, profitability, and share-of-market results.
The conference also offers an opportunity to learn and engage with the leaders of the marketing community who have built brands, leveraged the expanding array of media, made marketing more accountable and improved the quality of their marketing organizations.
Thursday, October 14th by Ekaterina
An educational video from one of TSEA’s members, Ed Jones at Constellation Communications Corporation, on how to plan and produce return on investment in trade show marketing during an economic downturn.
Friday, October 22nd by Ekaterina
In September, the 4A's Board of Directors adopted a new 4A's Position Paper, "Agency Compensation: 4A’s Agency Compensation Transformation Doctrine—Strategic Pillars".
Friday, October 29th by Ekaterina
Global exhibition association UFI has compiled a 2009 Euro Fair Statistics (EFS) report, containing audited statistics of 2,092 exhibitions from 20 European countries.
The report offers statistics collected by 12 auditing bodies, and includes exhibitions covering over 20 million sqm of registered rented space.
Monday, November 15th by Ekaterina
BPA Worlwide said its 2011 fiscal first quarter, ended Sept. 30, saw increases in applications and revenue compared with the same period last year.
Nonetheless, BPA's fiscal 2010 year-end count of global print members totaled 1,967, a decline of 14.6% compared with fiscal 2009. In the same period, however, new websites signing up for the BPA interactive audit tool increased 15% to a total of more than 500. BPA also said eight brands have released Integrated Brand Reach reports, and it expects another 12 brands to release such reports in the coming months.
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