Buy Safe Media
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'Not Just Print'
Monday, November 22nd by Ekaterina

The Audit Bureau of Circulations’ interactive unit, ABCi, announced it is teaming with Toronto-based Spreed Inc. to provide independently audited mobile usage data generated from smart phones, e-readers, and mobile browsers.

The announcement follows ABCi’s recent review of Spreed’s mobile application platform, confirming it meets the necessary prerequisites as part of the ABCi audit process.

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Thursday, December 16th by Ekaterina
As promised, a draw for an Apple iPad for all respondents was conducted on December 10th. We are happy to announce that the winner is Ms. Pam Jandura from Leica Microsystems Inc.! The BuySafeMedia marketing survey was sponsored by a coalition of North America's leading Marketing industry associations to evaluate the marketing profession's view of risk and media buying.
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Thursday, December 16th by Ekaterina

As promised, a draw for an Apple iPad for all respondents was conducted on December 10th.

We are happy to announce that the winner is Ms. Pam Jandura from Leica Microsystems Inc.!

The BuySafeMedia marketing survey was sponsored by a coalition of North America's leading Marketing industry associations to evaluate the marketing profession's view of risk and media buying.

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Friday, January 14th by Ekaterina

The digital revolution is well under way and changing the legal landscape every day at lightning speed. Keeping up is becoming a nearly impossible task.

This year's ANA Advertising Law and Public Policy Conference, now in its seventh year, enters the battlefield by putting together a stellar faculty, including leading regulators, top practitioners, and serious critics, capped off by a session that puts it all together led by a leading law professor.

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Friday, January 21st by Ekaterina

Ad network BBN and global media auditor BPA Worldwide have announced a strategic relationship to develop standardized reporting metrics and demographic profiles for BBN’s b2b online audience.

Through the agreement, BBN and BPA will document the quality and quantity of the b2b online audience in aggregate, by vertical market and by specific web site.

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Friday, January 28th by Ekaterina

The results from ABC/ABCi’s second annual online survey of print publisher members present a picture of how publishers are adapting to the burgeoning mobile marketplace.

Although mobile has increasing prevalence at most ABC-member publications, most publishers believe that print is still important to their brands.

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Friday, March 4th by Ekaterina

Often exhibit managers and event coordinators are faced with too many choices. The task of selecting the right show or event the first time involves focusing on the key criteria, creating a unique “show evaluation grid” and applying the grid to the selection and evaluation of the opportunities that are available.

This webinar will ensure you make the right choice each time.

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Friday, March 11th by Ekaterina
This webinar will cover how to boost efficiencies and get more from marketing investments without sacrificing the quality of the creative, as well as some of the latest approaches to delivering more for less, including how to use agencies better for productions, how to create successful prefer red vendor partnerships and sustain them, and how to regain control of media assets.
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Friday, March 18th by Ekaterina

“Unleash”, BMA’s 2011 annual international conference, will be taking place on June 1-3 in downtown Chicago.

In all, “Unleash” will feature keynoters, panel moderators and panelists from as many as 50 companies in a wide range of b-to-b verticals.

Early-bird rate starts March 1, ending April 30.

Learn more: http://www.bma-unleash.com/
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Friday, April 29th by Ekaterina
The Chief Marketing Officer (CMO) Council has announced a major new thought leadership initiative to examine the extent and effects of a demanding new world of subscriber complexity and choice in today's communications services market.
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