'Not Just Print'
The Audit Bureau of Circulations’ interactive unit, ABCi, announced it is teaming with Toronto-based Spreed Inc. to provide independently audited mobile usage data generated from smart phones, e-readers, and mobile browsers.
The announcement follows ABCi’s recent review of Spreed’s mobile application platform, confirming it meets the necessary prerequisites as part of the ABCi audit process.
As promised, a draw for an Apple iPad for all respondents was conducted on December 10th.
We are happy to announce that the winner is Ms. Pam Jandura from Leica Microsystems Inc.!
The BuySafeMedia marketing survey was sponsored by a coalition of North America's leading Marketing industry associations to evaluate the marketing profession's view of risk and media buying.
The digital revolution is well under way and changing the legal landscape every day at lightning speed. Keeping up is becoming a nearly impossible task.
This year's ANA Advertising Law and Public Policy Conference, now in its seventh year, enters the battlefield by putting together a stellar faculty, including leading regulators, top practitioners, and serious critics, capped off by a session that puts it all together led by a leading law professor.
Ad network BBN and global media auditor BPA Worldwide have announced a strategic relationship to develop standardized reporting metrics and demographic profiles for BBN’s b2b online audience.
Through the agreement, BBN and BPA will document the quality and quantity of the b2b online audience in aggregate, by vertical market and by specific web site.
The results from ABC/ABCi’s second annual online survey of print publisher members present a picture of how publishers are adapting to the burgeoning mobile marketplace.
Although mobile has increasing prevalence at most ABC-member publications, most publishers believe that print is still important to their brands.
Often exhibit managers and event coordinators are faced with too many choices. The task of selecting the right show or event the first time involves focusing on the key criteria, creating a unique “show evaluation grid” and applying the grid to the selection and evaluation of the opportunities that are available.
This webinar will ensure you make the right choice each time.
“Unleash”, BMA’s 2011 annual international conference, will be taking place on June 1-3 in downtown Chicago.
In all, “Unleash” will feature keynoters, panel moderators and panelists from as many as 50 companies in a wide range of b-to-b verticals.
Early-bird rate starts March 1, ending April 30.Learn more: http://www.bma-unleash.com/