Supporters are industry associations that encourage the use of best practices,
such as circulation audits, in the marketing, advertising and publishing professions.
American Association of Advertising AgenciesFounded in 1917, the American Association of Advertising Agencies (AAAA) is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members of the AAAA, more than 60 percent of our membership bills less than $10 million per year.
The Association of Business to Business AgenciesABBA – The Association of Business to Business Agencies is an established trade body of B2B specialists; creative, data, email, integrated, interactive media & PR – all of whom operate in the business marketing communications sector and meet the best practice standards set by the association. To find a B2B specialist or become a member visit www.abba.co.uk. Contact Olwyn Bloor on 01625 578511
Audit Bureau of CirculationsWith more than 4,000 members in North America, ABC is a forum of the world's leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world's foremost electronic database of audited-circulation information and an array of verified readership, subscriber demographics and on-line activity data.
The Association of Canadian AdvertisersThe Association of Canadian Advertisers is the first call for marketers seeking authoritative and dependable leadership, guidance and support in all matters related to marketing communications. Founded in 1914 and incorporated in 1917, the ACA is Canada’s only association exclusively representing client marketers. The association speaks on behalf of over 200 companies and divisions across all product and service sectors, which collectively account for estimated annual sales of $350 billion.
American Business MediaFounded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300-plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and on-line titles and over 1,000 trade shows, with well over $26 billion in annual revenues.
Association of National AdvertisersThe Association of National Advertisers leads the marketing community by providing its members insights, collaboration and advocacy. The ANA strives to communicate marketing best practices, lead industry initiatives and influence industry practices.
The Business Marketing AssociationThe Business Marketing Association (BMA) works to increase the importance, impact and value of marketing in businesses worldwide. BMA is the only professional organization with an exclusive focus on business-to-business marketing and its key drivers: customer engagement and relationships, product and service innovation, value pricing, channels, on-line/offline marcom, and analytics. BMA’s members represent state-of-the art expertise in business-to-business marketing and communications, and share best practices for the benefit of the global business community.
The Business Marketing InstituteThe Business Marketing Institute MSA/B/C System provides professional development training and certification services to marketing managers, product managers, and others involved in planning, executing, and managing business-to-business marketing programs.
BPA WorldwideA not-for-profit organization since 1931, BPA Worldwide is the preferred global provider of audited data for the marketing and media/information industries. Our international membership consists of more than 2,500 media properties (print, electronic, face-to-face, wireless, databases), predominantly business publications, consumer magazines and newspapers, and 2,800 media buying companies in over 25 countries.
Canadian Business PressCanadian Business Press (CBP) was established in 1920 and incorporated as a not-for-profit association in 1981 to represent the interests of the Canadian specialized business media. Business publications, produced by large, medium-sized and small companies from across the country, benefit from its services. The CBP’s mandate is to foster better communication among members, encourage fair practices and co-operation between government and the private sector, and utilize the unique talents of it committee members to promote the success and visibility of specialized business media in Canada.
Canadian Marketing AssociationWith more than 800 corporate members, the Canadian Marketing Association (CMA) is the largest marketing association embracing Canada’s major business sectors and all marketing disciplines, channels and technologies. CMA is the marketing community’s leading advocate on the key public policy issues affecting both consumer and business-to-business marketers. As well, the Association is the principal provider of knowledge, marketing intelligence and professional development opportunities for marketers; and catalyst for networking and business opportunities within the marketing community.
Canadian Media Directors' CouncilThe Canadian Media Directors' Council is a non-profit body comprised of media professionals representing advertising and media management companies, working to advance the effectiveness of media advertising in Canada. Today, the CMDC has 38 members comprising advertising agencies and media management companies who jointly account for approximately 80% of all advertising investment in Canada.
The CMO CouncilThe Chief Marketing Officer (CMO) Council is dedicated to high-levelknowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council's 6,000 members control more than $200 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 20,000 global executives in nearly 100 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. More information on the CMO Council is available at www.cmocouncil.org .
Institute for the Study of Business MarketsThe Institute for the Study of Business Markets, (ISBM) headquartered in the Smeal College of Business at Penn State, is a global, industry-supported center focused on expanding research and improving the practice of business-to-business marketing and sales in both academia and industry.
Exhibit & Event Marketers Association (E2MA)The Exhibit & Event Marketers Association (E2MA) is the tradeshow industry's newest association formed by the combining of the Tradeshow Exhibitor's Association (TSEA) and the Exhibitor Appointed Contractors Association (EACA). The mission of the E2MA is to enhance the expertise of exhibit and event planner professionals in exhibit and event marketing, and to raise the level of service excellence on the showfloor. While the names of our legacy associations have changed our values will not. Our member priorities will always be that of the new association.
The new association is comprised of more than 500 member companies representing more than 17,500 full time trade show professionals, and more than 45,000 part time trade show workers.
The association is headquartered in Bend, Oregon.