In-person marketing—such as exhibiting and sponsoring at exhibitions and trade shows—should be held to the same accountability standards as in-print and on-line investments.
More and more trade show and conference event producers are auditing their event attendance numbers and demographics through third parties to prove the value of their show and help marketers justify their decision.
Audience metrics include:
- EEIAC-approved attendance numbers
- Certified demographic information collected through the registration process
- Attendee quality
- Attendee activity, satisfaction and buying power collected through post-show survey
You know how many people are likely to attend and who they might be before you pack up the booth and book the hotel.
Click here to see a sample event attendance audit report.